Initial commit: Proyecto Portal ePromos completo con documentación unificada y seguridad base
This commit is contained in:
Isaac Aracena
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-- Tabla principal de landings
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CREATE TABLE IF NOT EXISTS landing_pages (
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id INT UNSIGNED AUTO_INCREMENT PRIMARY KEY,
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titulo VARCHAR(200) NOT NULL,
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slug VARCHAR(160) NOT NULL UNIQUE,
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estado ENUM('borrador','publicado') NOT NULL DEFAULT 'borrador',
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hero_image VARCHAR(255) NULL,
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contenido_html MEDIUMTEXT NULL, -- HTML renderizable
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css_inline MEDIUMTEXT NULL, -- CSS opcional por landing
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js_inline MEDIUMTEXT NULL, -- JS opcional por landing
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meta_title VARCHAR(200) NULL,
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meta_desc VARCHAR(255) NULL,
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canonical_url VARCHAR(255) NULL,
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created_at TIMESTAMP DEFAULT CURRENT_TIMESTAMP,
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updated_at TIMESTAMP DEFAULT CURRENT_TIMESTAMP ON UPDATE CURRENT_TIMESTAMP
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) ENGINE=InnoDB DEFAULT CHARSET=utf8mb4;
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-- Captura de leads del formulario de la landing
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CREATE TABLE IF NOT EXISTS landing_forms (
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id BIGINT UNSIGNED AUTO_INCREMENT PRIMARY KEY,
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landing_id INT UNSIGNED NOT NULL,
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nombre VARCHAR(150) NULL,
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email VARCHAR(180) NULL,
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telefono VARCHAR(60) NULL,
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mensaje TEXT NULL,
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ip_address VARCHAR(64) NULL,
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user_agent TEXT NULL,
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created_at TIMESTAMP DEFAULT CURRENT_TIMESTAMP,
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INDEX (landing_id),
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CONSTRAINT fk_lf_lp FOREIGN KEY (landing_id) REFERENCES landing_pages(id) ON DELETE CASCADE
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) ENGINE=InnoDB DEFAULT CHARSET=utf8mb4;
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////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////
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////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////
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////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////
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-- 1. Bloques reutilizables (biblioteca)
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CREATE TABLE IF NOT EXISTS landing_blocks (
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id INT UNSIGNED AUTO_INCREMENT PRIMARY KEY,
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nombre VARCHAR(160) NOT NULL,
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tipo ENUM('html','css','js') NOT NULL DEFAULT 'html',
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contenido MEDIUMTEXT NOT NULL,
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updated_at TIMESTAMP NOT NULL DEFAULT CURRENT_TIMESTAMP ON UPDATE CURRENT_TIMESTAMP,
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created_at TIMESTAMP NOT NULL DEFAULT CURRENT_TIMESTAMP,
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KEY idx_nombre (nombre)
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) ENGINE=InnoDB DEFAULT CHARSET=utf8mb4;
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-- 2. Asignación de bloques a una landing (con orden)
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CREATE TABLE IF NOT EXISTS landing_page_blocks (
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id INT UNSIGNED AUTO_INCREMENT PRIMARY KEY,
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landing_id INT UNSIGNED NOT NULL,
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block_id INT UNSIGNED NOT NULL,
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posicion INT NOT NULL DEFAULT 1, -- orden
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zona VARCHAR(40) NOT NULL DEFAULT 'main', -- main/header/footer/etc
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created_at TIMESTAMP NOT NULL DEFAULT CURRENT_TIMESTAMP,
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UNIQUE KEY uq_lp_block (landing_id, block_id, zona),
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KEY idx_landing_pos (landing_id, posicion),
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CONSTRAINT fk_lpb_lp FOREIGN KEY (landing_id) REFERENCES landing_pages(id) ON DELETE CASCADE,
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CONSTRAINT fk_lpb_blk FOREIGN KEY (block_id) REFERENCES landing_blocks(id) ON DELETE CASCADE
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) ENGINE=InnoDB DEFAULT CHARSET=utf8mb4;
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-- 3. Variantes A/B de una landing
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CREATE TABLE IF NOT EXISTS landing_variants (
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id INT UNSIGNED AUTO_INCREMENT PRIMARY KEY,
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landing_id INT UNSIGNED NOT NULL,
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nombre VARCHAR(120) NOT NULL,
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peso DECIMAL(6,3) NOT NULL DEFAULT 1.000, -- tráfico relativo
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estado ENUM('borrador','activo','pausado') NOT NULL DEFAULT 'activo',
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-- contenido específico de la variante (opcional); si NULL, toma el de landing_pages
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hero_image VARCHAR(255) NULL,
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contenido_html MEDIUMTEXT NULL,
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css_inline MEDIUMTEXT NULL,
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js_inline MEDIUMTEXT NULL,
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created_at TIMESTAMP NOT NULL DEFAULT CURRENT_TIMESTAMP,
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updated_at TIMESTAMP NOT NULL DEFAULT CURRENT_TIMESTAMP ON UPDATE CURRENT_TIMESTAMP,
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KEY idx_lv_landing (landing_id, estado),
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CONSTRAINT fk_lv_lp FOREIGN KEY (landing_id) REFERENCES landing_pages(id) ON DELETE CASCADE
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) ENGINE=InnoDB DEFAULT CHARSET=utf8mb4;
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-- 4. Programación por fecha (ventanas de publicación)
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CREATE TABLE IF NOT EXISTS landing_schedule (
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id INT UNSIGNED AUTO_INCREMENT PRIMARY KEY,
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landing_id INT UNSIGNED NOT NULL,
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start_at DATETIME NULL,
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end_at DATETIME NULL,
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estado ENUM('programada','activa','finalizada') NOT NULL DEFAULT 'programada',
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created_at TIMESTAMP NOT NULL DEFAULT CURRENT_TIMESTAMP,
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KEY idx_sched (landing_id, start_at, end_at),
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CONSTRAINT fk_ls_lp FOREIGN KEY (landing_id) REFERENCES landing_pages(id) ON DELETE CASCADE
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) ENGINE=InnoDB DEFAULT CHARSET=utf8mb4;
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-- 5. Tracking: impresiones y conversiones por variante
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CREATE TABLE IF NOT EXISTS landing_variant_stats (
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id BIGINT UNSIGNED AUTO_INCREMENT PRIMARY KEY,
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landing_id INT UNSIGNED NOT NULL,
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variant_id INT UNSIGNED NULL, -- NULL = página base (sin variante)
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event_type ENUM('impression','conversion') NOT NULL,
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session_id VARCHAR(64) NULL,
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ip_address VARCHAR(64) NULL,
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user_agent TEXT NULL,
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created_at TIMESTAMP NOT NULL DEFAULT CURRENT_TIMESTAMP,
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KEY idx_lv_evt (landing_id, variant_id, event_type, created_at),
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CONSTRAINT fk_lvs_lp FOREIGN KEY (landing_id) REFERENCES landing_pages(id) ON DELETE CASCADE,
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CONSTRAINT fk_lvs_lv FOREIGN KEY (variant_id) REFERENCES landing_variants(id) ON DELETE SET NULL
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) ENGINE=InnoDB DEFAULT CHARSET=utf8mb4;
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////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////
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////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////
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////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////
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---
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## Estructura de Base de Datos
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```sql
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-- Landings principales
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CREATE TABLE landing_pages (
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id INT AUTO_INCREMENT PRIMARY KEY,
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titulo VARCHAR(255) NOT NULL,
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slug VARCHAR(255) NOT NULL UNIQUE,
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descripcion TEXT,
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activo TINYINT(1) DEFAULT 1,
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fecha_creacion TIMESTAMP DEFAULT CURRENT_TIMESTAMP
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);
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-- Bloques reutilizables
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CREATE TABLE landing_blocks (
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id INT AUTO_INCREMENT PRIMARY KEY,
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nombre VARCHAR(255) NOT NULL,
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tipo ENUM('texto','html','imagen','video') DEFAULT 'texto',
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contenido TEXT,
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fecha_creacion TIMESTAMP DEFAULT CURRENT_TIMESTAMP
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);
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-- Relación landing <-> bloques
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CREATE TABLE landing_page_blocks (
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id INT AUTO_INCREMENT PRIMARY KEY,
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landing_id INT NOT NULL,
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block_id INT NOT NULL,
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zona VARCHAR(40) DEFAULT 'main',
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posicion INT DEFAULT 1,
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FOREIGN KEY (landing_id) REFERENCES landing_pages(id) ON DELETE CASCADE,
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FOREIGN KEY (block_id) REFERENCES landing_blocks(id) ON DELETE CASCADE
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);
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-- Variantes para A/B testing
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CREATE TABLE landing_variants (
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id INT AUTO_INCREMENT PRIMARY KEY,
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landing_id INT NOT NULL,
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nombre VARCHAR(255),
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porcentaje_traffic DECIMAL(5,2) DEFAULT 50.00,
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activo TINYINT(1) DEFAULT 1,
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FOREIGN KEY (landing_id) REFERENCES landing_pages(id) ON DELETE CASCADE
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);
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-- Programación de publicaciones
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CREATE TABLE landing_schedule (
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id INT AUTO_INCREMENT PRIMARY KEY,
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landing_id INT NOT NULL,
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variant_id INT DEFAULT NULL,
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fecha_inicio DATETIME,
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fecha_fin DATETIME,
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activo TINYINT(1) DEFAULT 1,
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FOREIGN KEY (landing_id) REFERENCES landing_pages(id) ON DELETE CASCADE,
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FOREIGN KEY (variant_id) REFERENCES landing_variants(id) ON DELETE CASCADE
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);
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CREATE TABLE IF NOT EXISTS landing_pages (
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id INT AUTO_INCREMENT PRIMARY KEY,
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titulo VARCHAR(255) NOT NULL,
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slug VARCHAR(255) NOT NULL UNIQUE,
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descripcion TEXT,
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activo TINYINT(1) DEFAULT 1,
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fecha_creacion TIMESTAMP DEFAULT CURRENT_TIMESTAMP
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);
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CREATE TABLE IF NOT EXISTS landing_variants (
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id INT AUTO_INCREMENT PRIMARY KEY,
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landing_id INT NOT NULL,
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nombre VARCHAR(255),
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porcentaje_traffic DECIMAL(5,2) DEFAULT 50.00,
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activo TINYINT(1) DEFAULT 1,
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FOREIGN KEY (landing_id) REFERENCES landing_pages(id) ON DELETE CASCADE
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);
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CREATE TABLE IF NOT EXISTS landing_blocks (
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id INT AUTO_INCREMENT PRIMARY KEY,
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nombre VARCHAR(255) NOT NULL,
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tipo ENUM('texto','html','imagen','video') DEFAULT 'texto',
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contenido TEXT,
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fecha_creacion TIMESTAMP DEFAULT CURRENT_TIMESTAMP
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);
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CREATE TABLE IF NOT EXISTS landing_page_blocks (
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id INT AUTO_INCREMENT PRIMARY KEY,
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landing_id INT NOT NULL,
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block_id INT NOT NULL,
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zona VARCHAR(40) DEFAULT 'main',
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posicion INT DEFAULT 1,
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FOREIGN KEY (landing_id) REFERENCES landing_pages(id) ON DELETE CASCADE,
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FOREIGN KEY (block_id) REFERENCES landing_blocks(id) ON DELETE CASCADE
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);
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CREATE TABLE IF NOT EXISTS landing_forms (
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id INT AUTO_INCREMENT PRIMARY KEY,
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landing_id INT NOT NULL,
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nombre VARCHAR(200),
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email VARCHAR(200),
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telefono VARCHAR(50),
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mensaje TEXT,
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created_at TIMESTAMP DEFAULT CURRENT_TIMESTAMP,
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ip_address VARCHAR(100),
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user_agent TEXT,
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FOREIGN KEY (landing_id) REFERENCES landing_pages(id) ON DELETE CASCADE
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);
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CREATE TABLE IF NOT EXISTS landing_variant_stats (
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id INT AUTO_INCREMENT PRIMARY KEY,
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landing_id INT NOT NULL,
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variant_id INT NULL,
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event_type ENUM('impression','conversion') NOT NULL,
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session_id VARCHAR(100) NULL,
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ip_address VARCHAR(100) NULL,
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user_agent TEXT NULL,
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created_at TIMESTAMP DEFAULT CURRENT_TIMESTAMP,
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INDEX (landing_id),
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INDEX (variant_id),
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INDEX (event_type),
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INDEX (created_at),
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FOREIGN KEY (landing_id) REFERENCES landing_pages(id) ON DELETE CASCADE,
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FOREIGN KEY (variant_id) REFERENCES landing_variants(id) ON DELETE SET NULL
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);
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////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////
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////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////
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////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////
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